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EloQ's Blog - Insights on PR and marketing in Vietnam and ASEAN https://blog.eloqasia.com/ |
English Archives - EloQ's Blog https://blog.eloqasia.com/category/en/ |
EloQ Comunications' top highlights from 2021 - EloQ's Blog https://blog.eloqasia.com/2021/12/31/eloq-comunications-top-highlights-from-2021/ |
Navigating the surge of misinformation and disinformation https://blog.eloqasia.com/2023/12/14/navigating-the-surge-of-misinformation-and-disinformation/ |
Highlights from EloQ Communications in January 2021 https://blog.eloqasia.com/2021/02/15/highlights-from-eloq-communications-in-january-2021/ |
Highlights from EloQ Communications in October 2020 https://blog.eloqasia.com/2020/11/16/highlights-from-eloq-communications-in-october-2020/ |
vietnam Archives - EloQ's Blog https://blog.eloqasia.com/tag/vietnam/ |
EloQ Communications introduces express press release service, with ... https://blog.eloqasia.com/2020/02/04/eloq-communications-introduces-express-press-release-service-with-distribution-to-southeast-asia-countries-and-be |
Highlights from EloQ Communications in September 2020 https://blog.eloqasia.com/2020/10/15/highlights-from-eloq-communications-in-september-2020/ |
covid-19 Archives - EloQ's Blog https://blog.eloqasia.com/tag/covid-19/ |
crisis Archives - EloQ's Blog https://blog.eloqasia.com/tag/crisis/ |
Highlights from EloQ Communications in March 2020 https://blog.eloqasia.com/2020/04/15/highlights-from-eloq-communications-in-march-2020/ |
crisis communication Archives - EloQ's Blog https://blog.eloqasia.com/tag/crisis-communication/ |
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Follow EloQ’s Blog on WordPress.com Home page Portfolio Careers Newsroom Insights on PR and marketing in Vietnam and ASEAN Home page Portfolio Careers Newsroom Tối đa hóa tác động PR: Tiết lộ các phương pháp đánh giá hiệu quả April 8, 2024 Dr. Clāra Ly-Le Trong bối cảnh ngành PR không ngừng phát triển, khả năng đo lường và đánh giá của các chiến dịch và chiến lược truyền thông là rất quan trọng. Các phương pháp đánh giá đóng vai trò như la bàn, Read More … Vietnamese Ảnh hưởng Truyền thông , chỉ số outcome-driven , đo lường và đánh giá , Hành vi Khách hàng , Nhận thức Thương hiệu , nỗ lực PR , outcome-driven metrics , phương pháp đo lường PR , pr , Tác động Kinh doanh , tác động PR , Tương tác với các Bên liên quan Maximizing PR impact: Unveiling effective evaluation methods April 8, 2024 April 13, 2024 Dr. Clāra Ly-Le In the ever-evolving landscape of public relations (PR), the ability to measure and evaluate the effectiveness of campaigns and strategies is paramount. Evaluation methods serve as compasses, guiding PR professionals toward success by providing insights into what works and what Read More … English AVEs , Brand Perception , Business Impact , Customer Behavior , evaluation , impactful approach , measure and evaluate , measuring PR success , Media Influence , pr , PR impact , Stakeholder Engagement 1 Comment The keys to a successful transition to active consumer insights March 15, 2024 March 15, 2024 Dr. Clāra Ly-Le In my previous blog post, we explored how consumer intelligence has transitioned from passive social listening to active consumer insights. Today, we’ll dive deeper into the keys that unlock a successful transition and shed light on the transformative outcomes that Read More … English active consumer insights , business drivers , consumer insights , consumer intelligence , insights Chìa khóa biến bị động thành chủ động nắm bắt insight người tiêu dùng March 15, 2024 March 15, 2024 Dr. Clāra Ly-Le Trong bài blog trước của tôi, chúng ta đã khám phá cách mà consumer intelligence chuyển từ việc lắng nghe xã hội một cách thụ động sang việc chủ động nắm bắt insight người tiêu dùng – Consumer Insights. Hôm Read More … Vietnamese active consumer insights , business drivers , consumer intelligence , dữ liệu khách hàng , insight người tiêu dùng chủ động The evolution of consumer intelligence in a digital world February 5, 2024 April 15, 2024 Dr. Clāra Ly-Le In an age where 61% of the global population is connected to the internet and 87% of consumers prefer to research products online, it’s evident that the world is rapidly evolving into a digital domain. The role of Consumer Intelligence Read More … English AI , artificial intelligence , consumer intelligence 3 Comments Sự phát triển của dữ liệu khách hàng trong thế giới kỹ thuật số February 5, 2024 February 5, 2024 Dr. Clāra Ly-Le Trong thời đại mà 61% dân số toàn cầu sử dụng internet và 87% người tiêu dùng thích nghiên cứu sản phẩm cách trực tuyến, chúng ta có thể thấy thế giới đang nhanh chóng chuyển mình sang thời đại Read More … Vietnamese AI , consumer intelligence , dữ liệu khách hàng , trí tuệ nhân tạo 1 Comment Navigating the surge of misinformation and disinformation December 14, 2023 December 14, 2023 Dr. Clāra Ly-Le In the early 2000s, the world witnessed a profound shift in the way information is disseminated and consumed. The rise of the internet brought about the increased availability of news and editorial publications online, making information more accessible to a Read More … English 4T framework , conspiracy theory , disinformation , fake news , information control , misinformation Điều hướng sự gia tăng của thông tin sai lệch và thông tin giả mạo December 14, 2023 December 14, 2023 Dr. Clāra Ly-Le Đầu những năm 2000, thế giới chứng kiến sự thay đổi sâu sắc trong cách phổ biến và tiêu thụ thông tin. Sự phát triển của Internet mang lại sự sẵn có ngày càng tăng của các ấn phẩm tin Read More … Vietnamese Khung 4T , quản lý thông tin , thông tin giả mạo , thông tin sai lệch , thuyết âm mưu B2B influencers strategy and management process December 1, 2023 December 4, 2023 Valentine Do The term influencer” is no longer foreign to media professionals and social media users. This is even a marketing strategy that the brand’s communication plans frequently mention. However, perhaps due to the popularity of influencers in the consumer (B2C) segment, Read More … English b2b , B2B influencers , B2B influencers strategy , B2B management process , B2C , influencer marketing Quy trình quản lý và chiến lược B2B influencer December 1, 2023 December 19, 2023 Valentine Do Influencer” (người có sức ảnh hưởng) đã không còn là một từ xa lạ với những người làm truyền thông và khán giả sử dụng mạng xã hội. Thậm chí, đây còn là một chiến lược marketing thường xuyên được Read More … Vietnamese b2b , B2B influencer , B2C , chiến lược B2B influencer , influencer marketing , quy trình quản lý B2B influencer Posts navigation Older posts Search for: Language English Vietnamese Archives Archives Select Month April 2024 March 2024 February 2024 December 2023 November 2023 October 2023 September 2023 August 2023 July 2023 March 2023 February 2023 January 2023 December 2022 October 2022 September 2022 August 2022 July 2022 June 2022 May 2022 April 2022 March 2022 February 2022 December 2021 November 2021 October 2021 September 2021 August 2021 July 2021 June 2021 May 2021 April 2021 March 2021 February 2021 December 2020 November 2020 October 2020 September 2020 August 2020 July 2020 June 2020 May 2020 April 2020 March 2020 February 2020 January 2020 December 2019 November 2019 October 2019 September 2019 August 2019 July 2019 June 2019 May 2019 March 2019 February 2019 January 2019 February 2017 November 2016 March 2016 Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. 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